In a follow-up to a report from earlier, the WWE announced today that WrestleMania 25 generated $43 million in total worldwide PPV revenue. That means the PPV fell substantially short of the company's domestic goal of 600,000 PPV buys with the expectation of reaching a total of 1 million buys worldwide as company executives had predicted prior to WrestleMania.
Based on WWE's announcement, the company generated approximately 469,500 total PPV buys in the domestic market. The calculation is based on the WWE's 60 percent domestic vs. 40 percent international PPV buy split as detailed in the most-recent financial period. The domestic share translates into $25.8 million in gross PPV revenue in the U.S. / Canada market, which divided into the $54.95 price tag results in approximately 469,500 total buys domestically.
WWE's press release this morning had focused more closely on the worldwide box office records which the company set with WrestleMania 25 with the combination of strong live even ticket sales and merchandise sales. WWE announced $6.9 million in ticket revenue at Reliant Stadium in Houston, while the WrestleMania Axxess session on Sunday generated a further $0.5 million to bring the one-day ticket total to $7.4 million. The WWE also produced $1.5 million in merchandise sales on Sunday at Reliant Center to bring the overall revenue generated by the one-day event on Sunday, April 5th to a total of approximately $52 million.
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